Featured Case Studies
Smith's Air Conditioning
Smith’s Air Conditioning is a local HVAC business that needed a professional visual identity and a promotional flyer for print distribution. The goal was to create a brand that clearly communicated both heating and cooling services at a glance, while maintaining a clean, approachable, and practical aesthetic suited to a local trade audience.
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THE PROJECT
The deliverables included a bold, recognisable logo and an eye-catching A4 flyer designed for in-person visibility — whether on noticeboards, shop windows, or residential mailboxes.
Logo Design & Promotional Flyer for Local Trade Services
Industry: Heating & Cooling Services
Services Provided: Logo Design, Flyer Design
Platform: Adobe Illustrator + Photoshop + InDesign
Location: Perth, Western Australia
Project Overview
The visual identity for Smith’s Air Conditioning was developed from the ground up to reflect the brand’s practical, professional, and approachable nature. We focused on creating a bold, versatile logo and promotional flyer design that clearly communicated heating and cooling services, with a colour scheme and typography that could be consistently applied across print, signage, and future marketing materials — ensuring strong brand recognition in both residential and commercial settings.
❄️🔥 Logo Design & Colour Selection
The logo was developed around a carefully selected colour palette that visually communicates temperature contrast: cyan blue for cool tones, orange for warmth, and black to ground the design with strength and clarity.
Red was intentionally avoided to keep the tone friendly and less aggressive, allowing the identity to remain professional and accessible. The final result evokes a sense of balance between hot and cold — a perfect representation of air conditioning services.
The typeface journey involved exploring several decorative fonts, but the final choice landed on Futura Bold — a timeless, geometric sans-serif that offers both strength and readability across digital and print mediums.
📄 Flyer Design & Production
The flyer was designed with practicality and long-distance readability in mind. A single high-quality image was processed in Photoshop and resized to 150ppi, ensuring optimal balance between clarity and file size for print output. The flyer needed to maintain its visual impact when viewed from a distance — whether pinned up in a shopfront or posted outdoors.
The layout used strong contrast, large headings, and clean spacing to ensure all key information (services, contact, and location) stood out clearly. The colour scheme tied directly back to the brand identity, reinforcing visual consistency between logo and marketing material.
Additional Features
- 🎨 Print-ready artwork with bleed, trim marks, and colour-corrected output
- 🖥️ Logo formats delivered in AI, EPS, PDF, and PNG for flexibility across digital and signage use
- 📏 Image resolution optimised for large-format visibility at 150ppi
- 🔠 Typeface decision guided by function-first usability and long-term legibility
- 🧊 Colour scheme strategically chosen to represent both heating and cooling without feeling harsh or overly commercial
Results
The final identity for Smith’s Air Conditioning delivered exactly what the brand needed: a clean, professional, and practical visual system that could be used across business cards, vans, flyers, and digital applications. The flyer is now in use for local promotions and creates immediate clarity around the services offered — thanks to its direct design and purposeful colour messaging.
With a strong foundation now in place, Smith’s is positioned to grow with a reliable visual identity that feels both modern and accessible to its customer base.