Featured Case Studies
Morpheus Swing Tag
Morpheus is a fictional clothing brand positioned at the intersection of minimalism and luxury. The project brief was to design a sleek, high-end swing tag that would complement premium garments while remaining practical for production. The tag needed to communicate elegance and sophistication through form, typography, and finish — offering a visual extension of the brand’s identity.
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THE PROJECT
The final deliverable was a refined, high-end swing tag design crafted to enhance the garment’s presentation. It was developed to maintain a premium aesthetic while remaining practical for production and suitable for display in retail environments.
Premium Swing Tag Design for a Fictional Fashion Label
Industry: Fashion / Branding
Services Provided: Swing Tag Design, Branding Application
Platform: Adobe Illustrator + InDesign
Location: Conceptual Branding Project
Project Overview
The swing tag design for Morpheus was developed from the ground up to reflect the brand’s sleek, modern, and luxurious aesthetic. We focused on creating a clean, minimalist layout with refined typography and a monochrome palette that could be consistently applied across apparel, packaging, and retail displays — ensuring a polished, high-end presence at every customer touchpoint.
🏷️ Tag Design & Brand Direction
The design focused on clean typography, balanced spacing, and minimal ornamentation to achieve a refined look. A monochrome colour palette was used to evoke a sense of understated luxury, with subtle detailing to enhance depth without distracting from the brand tone.
The layout included space for key product information such as size, material, and price, while maintaining visual clarity. The final tag design was prepared with real-world production in mind, using standard swing tag dimensions and bleed specifications.
Additional Features
- 🎨 Minimalist design with premium finish appeal
- 📐 Print-ready layout including bleed, trim, and safe zones
- 🔠 Elegant typeface selection to reinforce brand tone
- 🧵 Designed for string-tag integration on garments
- 🖨 Optimised for matte or embossed finishes
Results
The final swing tag design delivers a sophisticated first impression — elevating the perceived value of the product while maintaining production efficiency. It reflects the Morpheus brand’s modern-luxury ethos and can be easily adapted across different garment lines, packaging, and in-store branding.
