Featured Case Studies
CollectiveMinds
CollectiveMinds is a gaming hardware brand focused on enhancing performance for competitive console players. The Strike Pack product line, designed to give gamers an edge through controller add-ons, required a refreshed brand and packaging identity. The goal was to create a bold, modern look that reflected the product’s high-performance capabilities while remaining clear, professional, and suitable for retail production across both digital and physical platforms.
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THE PROJECT
The objective of the redesign was to elevate the brand’s presence through a stronger logo and more refined packaging — creating a look that would resonate with the gaming community while standing out on store shelves and online listings.
Logo Redesign & Packaging Refresh for Gaming Hardware
Industry: Gaming / Consumer Electronics
Services Provided: Logo Redesign, Packaging Design
Platform: Adobe Illustrator + Photoshop
Location: Conceptual Redesign Project
Project Overview
The refreshed visual identity for CollectiveMinds’ Strike Pack was developed to give the brand a more modern, competitive, and high-tech look. The redesign focused on creating a bold and clean logo that could be confidently used across digital and retail platforms, while the updated packaging emphasized clarity, product focus, and shelf appeal — bringing the brand in line with today’s esports and gaming market expectations.
🎮 Logo Redesign & Brand Positioning
The logo redesign focused on strength, simplicity, and versatility. The new logomark features modern, angular letterforms and tighter spacing to reinforce precision and control — aligning with the Strike Pack’s value proposition. The typography was streamlined for better readability across small formats like device labels and controller docks.
The final logo was delivered in horizontal and stacked variants, with scalable files prepared for packaging, digital assets, and print.
📦 Packaging Redesign
For the packaging, the layout was restructured to enhance readability and user focus. Key product features were prioritized through a clean, modular design using high-contrast elements and dynamic composition. Visual hierarchy was used to guide the user — from the product name and benefits to technical compatibility details.
The redesign also integrated sharper icons and callouts to appeal to competitive gamers, with a darker, tech-forward palette to support the brand’s elevated tone. Mockups were prepared to simulate real retail display conditions, ensuring the product would stand out in stores and online listings.
Additional Features
- 🕹 Refined brand palette for a tech-driven, esports-inspired tone
- ✍️ Typography pairing optimised for packaging legibility
- 📦 Print-ready dielines with bleed, safe zones, and product callouts
- 🧱 Logo built for both physical product branding and digital usage
- 🖼 Realistic mockups created for web listings and in-store previews
Results
The redesigned branding and packaging system gives Strike Pack a competitive edge in the consumer electronics space. The bold new look reflects both the precision of the product and the expectations of its target audience — serious console gamers. With a modernised logo and packaging that’s functional, striking, and production-ready, CollectiveMinds is better positioned to compete in a highly visual and fast-evolving market.
